Hydrofy
Developing a Hydration-Focused Social Media Strategy
I developed a comprehensive social media strategy that was centered on brand positioning, audience engagement, and professional tone.
This strategy was based on extensive feedback and competitor research and aligned with Hydrofy's mission to be a trusted hydration solution.
Hydrofy is in a saturated market, they need a strategy to help them stand out:
I created a brand messaging strategy to position Hydrofy as a credible, science-backed hydration solution.
I also developed content pillars around product education, customer testimonials, and the science of hydration.
My focus was on creating content that balanced educational value and brand authority, ensuring Hydrofy resonated with both existing customers and new audiences.
First Iteration
Second Iteration - Post Feedback
Key Points:
Harnessing my Feedback Integration
Collaborated closely with Hydrofy’s team, adjusting strategy based on detailed feedback.
Adapted content ideas and messaging to ensure alignment with Hydrofy’s voice, goals, and customer needs.
Content Creation for Professional Brands
Created detailed content for Instagram posts and reels, focusing on visually engaging, yet informative content.
Crafted clear, professional messaging that aligns with brand values, from hydration myths to product benefits, all backed by data.
