Wholly Molli
Establishing Authority in Holistic Wellness
Wholly Molli is a wellness brand founded by Molli, a passionate advocate for holistic health coaching.
Beyond managing social media, I played a key role in shaping the brand’s identity, refining its messaging, and building a strategy that boosted engagement and client conversions.
June 2023-September 2024
I created a strategy to establish Molli as a credible holistic health coach by:
✔ Position Molli as a trusted wellness authority in a competitive space
✔ Create value-driven content that educates and empowers her audience
✔ Develop a clear journey to convert followers into loyal coaching clients
✔ Share personalized coaching content that builds deep connections
My Approach
I crafted a content strategy focused on clarity, credibility, and community engagement:
Holistic Wellness Approach – Showcasing transformational coaching that supports body, mind, and spirit.
Food as Medicine – Educating followers on the healing power of whole foods and clean ingredients.
Personal Journey – Building authenticity by sharing Molli’s Italian-American roots and wellness story.
Individualized Coaching – Emphasizing Molli’s personalized approach—no “one-size-fits-all” plans.
Evidence-Based Practices – Backing wellness advice with research, making content both practical and credible.
Results & Impact
Follower Growth – Increased by 366 followers organically.
Strong Content Performance – 150+ posts, averaging 1,000 views per reel.
High Engagement – Posts received 4-15 comments, fostering community interaction.
Client Conversions – 7-10 loyal clients gained through strategic content and engagement.